Harry Potter star and UN Women Global Goodwill Ambassador Emma Watson was on hand at the World Economic Forum in Davos on Friday, where UN Women — the United Nations entity dedicated to gender equality and women’s empowerment — unveiled the HeForShe IMPACT 10X10X10 pilot initiative.

The new initiative was announced at a press conference attended by UN Secretary-General Ban Ki-moon, several world leaders and Watson. They outlined the HeForShe IMPACT 10X10X10 program, which will be a one-year pilot project geared toward advancing women by working with governments, companies and universities in order to promote change within their respective communities.

“The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change,” Watson said at the press conference. “Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally.”

Watson first became involved with UN Women last summer and in the fall of 2014 announced the HeForShe campaign in a moving speech that received world-wide attention.

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Source: time.com