His nickname may be Goldenballs, but David Beckham was given a silver touch as part of a new campaign for H&M.
Huge statues of the football player wearing just his pants were erected in various locations around New York, Los Angeles and San Francisco, proving he truly is a larger than life star.
The unveiling coincided with the release of new black and white shots which showcase his new range for the chain.
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Larger than life: A silver statue of David Beckham has been erected in New York to promote his new underwear line for H&M
Man of steel: The LA Galaxy star revealed his cheeky side
The father-of-four shows off his toned physique, as well as his many tattoos, in the pictures that were shot in L.A. by photographer Alasdair McLellan.
Posting the pictures on his Facebook page this morning, Beckham wrote: ‘Hey everyone, here are a few shots from my new Bodywear range for H&M. Hope you like them.’
Fans responded in their thousands by ‘liking’ the pictures and commenting on how ‘hot’ and ‘handsome’ the star looks with his moustache and quiff hair do.
‘I hope you like them’: David unveiled the new print ads for his H&M underwear line today
The L.A. Galaxy player joined joined forces with H&M to design a range of underwear for men in February, following in the footsteps of his fashion designer wife, Victoria.
In a statement he said: ‘I am so excited about this new campaign for David Beckham Bodywear at H&M. I wanted to express the strength and quality of the David Beckham Bodywear collection with these images and also the wearability and fit.
‘I love the range and feel so comfortable in each of the pieces. It has become second nature for me to wear it!’
Smouldering: The footballer shows off his tone physique and many tattoos in the black and white shots
Approval: The pictures have already received thousands of ‘likes’ on the star’s Facebook page
The affordably priced bodywear range includes vests and long-sleevers as well as boxer shorts and briefs and will be available at around 1800 H&M stores in 44 countries worldwide, as well as online.
Beckham recently lent his support to Team GB’s Olympic team following his disappointment at not being selected for the nation’s football team.
He was given a role as ambassador for the games, which he helped bring to London, and had a pivotal role in delivering the Olympic torch to the stadium on the night of the opening ceremony.
Rolling out the red carpet: A statue has also been unveiled in Los Angeles
Ambassador: Beckham lent his support to Team GB during the London 2012 Olympics, including taking his sons to see Tom Daley in action
