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At the young age of 24, Kylian Mbappe has already established himself as one of the best players in the game of football. His quality on the field has quickly made him one of the most sought-after stars in the world, not only sporting-wise but also in a marketing sense.
La Liga has lost most of its brand value in recent years. The league that boasted big names like Cristiano Ronaldo, Lionel Messi and Neymar Jr suddenly is now at a scarcity of options to promote as crowd-pullers.
Mbappe, in that sense, would be the perfect signing for La Liga as a whole. Speaking to Movistar Plus last night, La Liga president Javier Tebas spoke about the possibility of the Frenchman’s move to Spain and highlighted that Real Madrid was the only club that could make it happen.
“The only La Liga club that could sign Mbappé is Real Madrid. I would like him to play in La Liga.”
The league’s strict implementation of financial laws has made life difficult for all clubs in the Spanish league in recent years. For the president of the league to come out and say that Los Blancos have the financial leverage to sign Mbappe comes as a massive statement over their stable finances.
PSG’s recent elimination from the UEFA Champions League has once again brought up the topic of the forward’s future. Real Madrid are unsurprisingly the first to be pulled back into the thick of things, although there is a difference this time around.
Earlier this week, it was reported that the Merengues are bored of Mbappe’s antics and transfer saga and will not go overboard to sign him. Any effort in this regard must come from the player’s end.
Source: madriduniversal.com
