Whenever a BLACKPINK member announces a partnership with a brand, the reaction is always positive and immediately boosts a brand’s recognition. Calvin Klein‘s announcement that Jennie would be their muse again was no exception.
The fashion brand teased Jennie’s return with a look behind the scenes of the new campaign. After seeing the sexy ’90s-inspired photos, fans didn’t waste any time heading to the website. They quickly encountered a problem getting their hands on the items, though.
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Between Jennie being part of the campaign and the brand’s sudden rise to number one in South Korea’s brand rankings, fans reported that Calvin Klein’s website had crashed. They alerted the brand, which promptly handled the issue.
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On top of crashing the site, Jennie continued to prove her popularity by nearly selling out the newly released bralette she wore for the photo shoot.
Whatever brand Jennie partners with, fans will always be there to support her, even if they have to crash a website.
